Ebók
Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding
D. Jackson
Springer Nature
Prísur
484,95 kr.
Vørulýsing av
Sonic Branding
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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