Ebók

Designing and Delivering Superior Customer Value

Concepts, Cases, and Applications

Art Weinstein; William C. Johnson

Taylor & Francis

Prísur

569,95 kr.

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Designing and Delivering Superior Customer Value

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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