Ebók
Choice-Based Conjoint Analysis
Models and Designs
Damaraju Raghavarao; James B. Wiley; Pallavi Chitturi
Taylor & Francis
Prísur
1.609,95 kr.
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Choice-Based Conjoint Analysis
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
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