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Surfing the Global Tide

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Surfing the Global Tide

Automotive Giants and How to Survive Them

M. Wynn-Williams

Springer Nature

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339,95 kr.

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Surfing the Global Tide

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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