Ebók
The Global Corporate Brand Book
M. Morley
Springer Nature
Prísur
449,95 kr.
Vørulýsing av
The Global Corporate Brand Book
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
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