Ebók
International Marketing in the Network Economy
A Knowledge-Based Approach
F. Kohlbacher
Springer Nature
Prísur
374,95 kr.
Vørulýsing av
International Marketing in the Network Economy
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
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