Ebók
Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
Bertrand Moingeon
Taylor & Francis
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569,95 kr.
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Corporate and Organizational Identities
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
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