Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

The Obesity Challenge

Rajeev Batra; Victor J. Strecher; Punam Anand Keller

Taylor & Francis

Prísur

444,95 kr.

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

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