Ebók
Advertising Campaign Design
Just the Essentials
Robyn Blakeman
Taylor & Francis
Prísur
619,95 kr.
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Advertising Campaign Design
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
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