Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Brand Equity & Advertising

David A. Aaker; Alexander L. Biel

889,95 kr.

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Amir Ekhlassi; Mahdi Niknejhad Moghadam; Amir Mohammad Adibi

909,95 kr.

Strategic Brand Licensing

Maria Cristina Longo; Pete Canalichio

344,95 kr.

Influencer Marketing

399,95 kr.

Building Customer-brand Relationships

Don E. Schultz; Beth E. Barnes; Heidi F. Schultz; Marian Azzaro

619,95 kr.

Building Consumer-Brand Relationship in Luxury Brand Management

Rodrigues Paula

1.549,95 kr.

Building a Brand Image Through Electronic Customer Relationship Management

Naim Arshi

1.549,95 kr.

Brand Building and Marketing in Key Emerging Markets

Niklas Schaffmeister

529,95 kr.

Brand Building for Veterinary Professionals

Rhonda Bell

454,95 kr.

Literary Translators’ Brand-Building in Contemporary Chinese-English Translation

Wenqian Zhang

434,95 kr.

Career Distinction: Stand Out by Building Your Brand

William Arruda

114,95 kr.

Brand Psychology

Laura Busche

374,95 kr.