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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

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Handbook of Research on Innate Leadership Characteristics and Examinations of Successful First-Time Leaders

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Handbook of Research on Applied AI for International Business and Marketing Applications

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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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