Brand, Label, and Product Intelligence

Advances in National Brand and Private Label Marketing

679,95 kr.

Decomposing Market Shares – Methodological Foundations and Empirical Application

Philipp Brüggemann

829,95 kr.

Determinants of Private Label Attitude

Stefanie Weiß

374,95 kr.

Brand

Henrik Ibsen

95,95 kr.

Brand Journalism

Andy Bull

509,95 kr.

Brand Hollywood

Paul Grainge

389,95 kr.

Brand Culture

Schroeder, Jonathan; Morling, Miriam Salzer

529,95 kr.

Brand Equity & Advertising

David A. Aaker; Alexander L. Biel

889,95 kr.

Brand Success

Matt Haig

254,95 kr.

Brand and Talent

Kevin Keohane

299,95 kr.

Brand Mascots

Stephen Brown

529,95 kr.

Brand Meaning

Mark Batey

529,95 kr.