Ebók
Superior Customer Value
Strategies for Winning and Retaining Customers, Third Edition
Art Weinstein
Taylor & Francis
Prísur
1.909,95 kr.
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Superior Customer Value
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo
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